The U.S. Army was suffering. For years, they had tried to make their "Army of One" line resonate with little success. Now they were in the midst of an increasingly unpopular war in Iraq and had to make their lofty recruiting numbers using only volunteers. What the Army needed was an idea that was timeless and true. A week on post with Soldiers at Fort Jackson uncovered a very powerful insight: U.S. Army Soldiers possess a type of strength you can't find – or earn - anywhere else.
